Lisa Grapham, Ratio NYC co-founder seated with a client, holding a clipboard that showcases the Complete Assessment

OUR APPROACH

The Complete Assessment

meets balance

Where beauty

At Ratio, the Golden Ratio principle guides everything we do. We don’t just chase aesthetic ideals, we follow a formula that has always existed, revealing beauty that’s already there.

(1) THE ARITHMETIC

The Golden Ratio, often represented by the number 1.618, is a mathematical proportion found in the natural world, from flower petals and seashells to galaxies and spiral formations.

Inspired by nature

Ammonoidea fossilized shell showing the golden spiral and golden ratio - Ratio NYC
Ammonoidea Fossilized Shell
410 Million BC
(2) THE ARTISTRY

It reflects a natural sense of balance that we, as humans, instinctively recognize as beautiful. It’s been revered for centuries by artists, architects and designers to create visual harmony and timeless appeal.

Revered for centuries

The Mona Lisa by Leonardo da Vinci with the golden spiral showing the golden ratio — Ratio NYC
The Mona Lisa, 1503
Leonardo de Vinci
(3) THE AESTHETICS

In aesthetics, over 20 Golden Ratios exist across the face: from the spacing between the eyes to the length of the lips and chin. As we age, these proportions subtly shift through volume loss, muscle movement and gravity.

A blueprint for beauty

The Complete Assessment facial diagram showing facial proportions and symmetries — Ratio NYC
Proportions of the Face
Ratio NYC
(4) THE APPLICATION

At Ratio, we use the Golden Ratio as our north star to gently restore this balance. With this blended approach of mathematics and artistry, we’re able to treat the face as a whole, rather than in isolated parts. The result? Enhancements that feel subtle, natural, and unique to you.

BEAUTY ISN'T ABOUT PERFECTION, IT'S ABOUT PROPORTIONS • BEAUTY ISN'T ABOUT PERFECTION, IT'S ABOUT PROPORTIONS • BEAUTY ISN'T ABOUT PERFECTION, IT'S ABOUT PROPORTIONS • BEAUTY ISN'T ABOUT PERFECTION, IT'S ABOUT PROPORTIONS • BEAUTY ISN'T ABOUT PERFECTION, IT'S ABOUT PROPORTIONS • BEAUTY ISN'T ABOUT PERFECTION, IT'S ABOUT PROPORTIONS • BEAUTY ISN'T ABOUT PERFECTION, IT'S ABOUT PROPORTIONS • BEAUTY ISN'T ABOUT PERFECTION, IT'S ABOUT PROPORTIONS • BEAUTY ISN'T ABOUT PERFECTION, IT'S ABOUT PROPORTIONS • BEAUTY ISN'T ABOUT PERFECTION, IT'S ABOUT PROPORTIONS • BEAUTY ISN'T ABOUT PERFECTION, IT'S ABOUT PROPORTIONS • BEAUTY ISN'T ABOUT PERFECTION, IT'S ABOUT PROPORTIONS • BEAUTY ISN'T ABOUT PERFECTION, IT'S ABOUT PROPORTIONS • BEAUTY ISN'T ABOUT PERFECTION, IT'S ABOUT PROPORTIONS • BEAUTY ISN'T ABOUT PERFECTION, IT'S ABOUT PROPORTIONS • BEAUTY ISN'T ABOUT PERFECTION, IT'S ABOUT PROPORTIONS •

BEAUTY ISN'T ABOUT PERFECTION, IT'S ABOUT PROPORTIONS • BEAUTY ISN'T ABOUT PERFECTION, IT'S ABOUT PROPORTIONS • BEAUTY ISN'T ABOUT PERFECTION, IT'S ABOUT PROPORTIONS • BEAUTY ISN'T ABOUT PERFECTION, IT'S ABOUT PROPORTIONS • BEAUTY ISN'T ABOUT PERFECTION, IT'S ABOUT PROPORTIONS • BEAUTY ISN'T ABOUT PERFECTION, IT'S ABOUT PROPORTIONS • BEAUTY ISN'T ABOUT PERFECTION, IT'S ABOUT PROPORTIONS • BEAUTY ISN'T ABOUT PERFECTION, IT'S ABOUT PROPORTIONS • BEAUTY ISN'T ABOUT PERFECTION, IT'S ABOUT PROPORTIONS • BEAUTY ISN'T ABOUT PERFECTION, IT'S ABOUT PROPORTIONS • BEAUTY ISN'T ABOUT PERFECTION, IT'S ABOUT PROPORTIONS • BEAUTY ISN'T ABOUT PERFECTION, IT'S ABOUT PROPORTIONS • BEAUTY ISN'T ABOUT PERFECTION, IT'S ABOUT PROPORTIONS • BEAUTY ISN'T ABOUT PERFECTION, IT'S ABOUT PROPORTIONS • BEAUTY ISN'T ABOUT PERFECTION, IT'S ABOUT PROPORTIONS • BEAUTY ISN'T ABOUT PERFECTION, IT'S ABOUT PROPORTIONS •

A close-up of a woman's hand over a piece of paper that showcases the facial diagram 'The Complete Assessment' for Ratio NYC
A close-up, black and white image of a closed peony that showcases the golden ratio — Ratio NYC

OUR TREATMENT FRAMEWORK

A Complete Approach

We don’t believe in quick fixes or isolated treatments. At Ratio, everything begins with our complimentary Complete Assessment: a full-face consultation where we take time to study your features, understand your goals, and design a plan that supports long-term harmony.


Instead of treating individual areas, we treat the face in its entirety. Why? Because every feature is interconnected, and true enhancement happens when the whole is considered. This integrative approach allows us to restore proportions, enhance symmetry, and deliver results that are as natural as they are elevated.


Because when everything works together, beauty becomes effortless.

First-time clients: Book The Complete Assessment

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First-time clients: Book The Complete Assessment •

Seashells showing golden ratio and golden spiral - Ratio NYC

Wonder what a Ratio experience is like?
We’re so glad you asked.

Our Process
(1) The Complete Assessment
(1) The Complete Assessment

Every journey begins with a complimentary full-face consultation. During this 30–45 minute session, we take time to understand your goals, evaluate your facial anatomy, and assess your proportions through the lens of the Golden Ratio.

(2) Holistic Plan
(2) Holistic Plan

Once we’ve gathered all the necessary information, we create a customized, long-term strategy based on your unique needs, lifestyle, and goals. This plan is always flexible, collaborative, and rooted in natural, gradual enhancement.

(3) Treatment Day
(3) Treatment Day

When it’s time for your appointment, we prioritize both precision and comfort. Our experienced providers approach each treatment with an artistic eye and a gentle hand, always focused on subtle, harmonious results.

(4) Aftercare & Integration
(4) Aftercare & Integration

Following your treatment, we’ll walk you through exactly what to expect including timelines, aftercare instructions, and when to follow up. Our goal is to ensure you feel confident and supported at every step, with no surprises and no confusion.

(5) Ongoing Relationship
(5) Ongoing Relationship

We’ll continue to reassess your features, review your progress, and adjust your treatment plan as needed to maintain balance over time. Whether you return seasonally or more frequently, we’re here to guide you with intention and care, always.

Ready to experience the Ratio approach?

Book your complimentary Complete Assessment and restore your natural beauty with Ratio NYC.